A New Creative Chapter
For Autumn/Winter 2025, Robert Mackie of Scotland is proud to unveil a fresh visual identity for The Mackie Collection through a creative collaboration with David McKendrick Studio.
Working With David McKendrick Studio
For the AW25 Collection, Robert Mackie of Scotland collaborated with David McKendrick Studio to introduce a fresh visual direction for the Mackie Wholesale Collection.
Creative Director and Editor of Paperboy magazine, David McKendrick is known for his punchy, bold and playful creative approach. Bringing a fresh perspective to the campaign, the collaboration pairs Robert Mackie's rich Scottish heritage with contemporary visual storytelling, creating a campaign that feels modern, confident and full of character.
The new campaign celebrates the colour, texture and craftsmanship at the heart of The Mackie Collection, alongside the introduction of fresh new colourways across bestselling accessories including the Clyde glove and Kingswell scarf, crafted from a luxurious blend of 90% lambswool and 10% cashmere.
Designed and manufactured in-house at our Ayrshire factory, every piece reflects nearly two centuries of Scottish knitting expertise. This collaboration marks an exciting new chapter for Robert Mackie — honouring our heritage while embracing a bold new creative direction.
All Brochure Credits:
Creative Direction & Design: David McKendrick Studio
Photography: Lola Pani
Stylist: Stuart V. Williamson
Production Photography: Lewiser
Print Production: Roy Killen